SEEK is a market leader in online employment marketplaces that span ten countries across Asia Pacific and Latin America. SEEK invests heavily to create innovative technology products to help people live more fulfilling and productive working lives and help organisations succeed. SEEK also operates a number of other businesses including SEEK Learning, which helps connect people with quality education opportunities, SEEK Business, where businesses and franchises can be sold, and SEEK Volunteer, Australia’s largest single source of volunteer opportunities.
SEEK had recently implemented a new tracking backend for their web & mobile apps analytics. They were looking to gain a better understanding of their current data & analytics capabilities through this new platform. With this knowledge, SEEK were also looking to establish best practice processes & planning for future potential expansion development.
As part of this project, TMG Studios work alongside SEEK’s internal data teams to document the current state of event tracking across each of the platforms (web, iOS & Android). Using the insights acquired through this audit, we were able to establish standards of practice for tracking & align the conventions between each of the platforms. We further developed extensive reporting to track major metrics & identify future opportunities.